← ALL WORK
CONCEPT BUILD · STUDIOS
Soft Power
A pilates and movement studio. Classes, memberships and a schedule that fills itself. The front desk, rebuilt as software.
6CLASSES A DAY
1SCHEDULE
0DM BOOKINGS
SCREENS ARE DESKTOP SIZE — SWIPE SIDEWAYS→
CONCEPT BUILD · STUDIOS
Soft Power
A movement studio. Classes, memberships, the occasional weekend workshop. Eight screens: four web, three app, one operations.
WEB 01 · HOME
softpower.studio
Soft Power
ClassesTeachersTimetableMembership
Book a class
studio photography, soft daylight, one body mid-movement
Slow is a kind of strength.
Twelve classes a week in a room with wooden floors and no mirrors. Pilates, mobility and a slow flow on Sunday mornings. Bandra West.
Est. 2019Max 14 matsBandra West
Mat Pilates
Fifty minutes, controlled, harder than it looks. Six times a week.
Mobility
Hips, shoulders, ankles. For people who sit for a living.
Sunday Slow
Ninety minutes, 8am, tea afterwards. Usually the first to fill.
WEB 02 · CLASSES
softpower.studio/classes
The classes
mat pilates
Mat Pilates
50 min · all levels · Mon to Sat
₹700 drop-in
mobility
Mobility
45 min · beginners welcome · Tue, Thu
₹650 drop-in
sunday slow
Sunday Slow
90 min · 8:00 am · Sunday only
₹900 drop-in
workshop
Weekend Workshop
3 hrs · once a month · limited to 10
₹2,400
WEB 03 · TEACHERS
softpower.studio/teachers
Who teaches
Three teachers, one room. You will know all of them by name inside a month.
teacher portrait
Ira Menon
Founder · Pilates
Opened the studio after eleven years of teaching in other people's rooms.
teacher portrait
Kabir Shah
Mobility
Physio background. Will ask about your desk chair and mean it.
teacher portrait
Tara Dsouza
Sunday Slow
Teaches the slowest class on the timetable and the hardest to get into.
WEB 04 · TIMETABLE & BOOKING
softpower.studio/timetable
This week
18 – 24 AugustMon 18
7:00
Pilates
Ira · 4 mats left
19:00
Pilates
Ira · 1 mat left
Tue 19
8:00
Mobility
Kabir · 7 mats
18:30
Mobility
Full · join waitlist
Wed 20
7:00
Pilates
Ira · 6 mats
15:00
Pilates
Quiet slot · 11 mats
Thu 21
8:00
Mobility
Kabir · 5 mats
19:00
Pilates
Tara · 3 mats
Sat 23
9:00
Pilates
Ira · 2 mats
11:00
Workshop
Kabir · 4 places
Sun 24
8:00
Sunday Slow
Tara · 1 mat left
Selected · Sunday Slow, 24 Aug, 8:00 am · Tara
Book · ₹900
APP 01–03
9:41▮▮▮
Your week
Three booked
Tue · 8:00
Mobility
Kabir
Thu · 19:00
Pilates
Tara
Sun · 8:00
Sunday Slow
Tara · tea after
Waitlist
Tue 18:30 Mobility · you're 2nd
9:41▮▮▮
Book
Wednesday
18
19
20
21
23
7:006 mats
Mat Pilates · Ira
15:0011 mats
Mat Pilates · Ira
Quiet slot · ₹550 for members
19:00Full
Mat Pilates · Tara
Confirm 15:00
9:41▮▮▮
Membership
Eight a month
Used5 / 8
Renews 1 September · ₹5,600
Unlimited₹8,900 / mo
Eight a monthCurrent
Four a month₹3,200 / mo
Pause a month
OPS · FILL RATES & AUTOMATIC WAITLIST
Studio desk
Week of 18 August · 14 mats per class
How full each class is
Mon 7:00 Pilates10/14
Mon 19:00 Pilates13/14
Tue 18:30 Mobility14/14
Wed 15:00 Pilates3/14
Sat 9:00 Pilates12/14
Sun 8:00 Slow13/14
Wednesday 15:00 is the quiet slot. Members see it priced at ₹550 in the app until it fills.
Waitlist, working on its own
18:32 · Meera cancels Tue 18:30
Inside the 6 hour window, credit returned
18:32 · Offer sent to Rhea, first on the list
WhatsApp, 30 minutes to claim
18:41 · Claimed and paid
Mat 9 assigned, Kabir's register updated
Class stays full. Nobody at the desk touched it.
Outcome
Lapsing quietly
Anjali hasn't booked in 19 days. Nudge goes out Friday morning with the Sunday mat that's left.
11 / START
Tell us how it actually runs.
Thirty minutes, no deck. You describe the business, we tell you what we'd build and what it costs. If we're not the right fit we'll say so on the call.
REPLY WITHIN ONE WORKING DAYNO RETAINERS, NO LOCK-INPART OF THIRTY TWO NORTH